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Daikin. Key Visual
The brief was to create a stylist-typical Hong Kong building with a modern and fun art direction. The building design features the iconic Hong Kong air-conditioning units as the backdrop of the KV.
My role was to handle the visual layout — arranging the building artwork, placing all elements, and setting the campaign text. I focused on composition, alignment, spacing, and typography to ensure the KV looked clean, balanced, and consistent with the intended style.
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Designs that address issues, one design at a time.
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