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SmarTone Point. Key Visual
Working with SmarTone to create a promotional campaign ad celebrating their 100,000,000 points. The visual concept focused on a “gold” theme — incorporating gold coins, a mobile device, and the highlighted numbers. The key visual was adapted across multiple formats, including MTR placements, print ads, and retail banners.
My role was to handle the overall layout and design direction. I arranged the visual elements, set the typography, refined the composition, and adjusted colours and spacing to ensure the artwork was clear, eye-catching, and consistent across all formats.
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Designs that address issues, one design at a time.
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